The Secretary of State for Tourism, Rosana Morillo, today awarded the Smart Tourist Destination certification to around 40 destinations as part of the 12th edition of Fitur Know-How & Export, an initiative created by SEGITTUR and FITUR, in collaboration with ICEX Spain Exports and Investments.
The Secretary of State stressed that these destinations have demonstrated an interest in improving their management as destinations through the Smart Tourist Destination methodology, a pioneering initiative pursued by the Spanish tourism Administration and recognised by international organisations including but not limited to the World Tourism Organization, the Inter-American Development Bank and the European Commission.
This model, which is also seeing interest from international destinations, especially in Latin America, aims to contribute to improving the competitiveness of tourist destinations and the quality of life of local residents by influencing five pillars of action: governance, innovation, technology, sustainability and accessibility, explained Morillo.
SD destinations
The destinations recognised today were Adeje, Alcantarilla, Almería, Antequera, Aranjuez, Bidasoa, Bilbao, Busturialdea, Debagoiena, Getxo, Calahorra, Cañete de las Torres, Cinco Villa, Guía de Isora, Gijón, Hoyo de Manzanares, Mancomunidad de la Vera, Las Hurdes, Sierra de Gata, Las Roza, Llanes, Malgrat de Mar, Marbella, Mogán, Oviedo, Pájara, Raíces de Castilla, Comarca de la Sidra, Mancomunidad Sierra de Espuña, Comarca Sierra de la Demanda, Comarca Somontano de Barbastro, Talavera de la Reina, Tapia de Casariego, Tardajos, Valles Alaveses, Zaragoza and Baix Empordà.
