The Secretary of State for Tourism, through SEGITTUR, is working to create a Smart Destinations Platform, a project through which Spain aims to place itself at the forefront of tourism countries by using digitalization to improve the tourism experience and offer integrated services of value at the destination.
The aim of the platform will be to integrate, collate and combine public and private data to build more competitive intelligence on the ecosystems of Spanish destinations, while also activating continuous innovation, interconnecting and meeting the needs of all agents present along the tourism value chain: tourists, destinations and companies.
Thus, the digitalization of tourism services, data and artificial intelligence have become levers to accelerate the Spanish tourism model and, to succeed, 130 million euros will be allocated from the Recovery, Transformation and Resilience Plan.
